Find your Windows product key

A Windows product key is a 25-character code used to activate Windows. It looks like this:

PRODUCT KEY: XXXXX-XXXXX-XXXXX-XXXXX-XXXXX

Locate your product key for Windows 10

Depending on how you got your copy of Windows 10, you’ll need either a 25-character product key or a digital license to activate it. A digital license (called a digital entitlement in Windows 10, Version 1511) is a method of activation in Windows 10 that doesn’t require you to enter a product key. Without one of these, you won’t be able to activate your device.

Where to find your product key depends on how you got your copy of Windows.

Select any of the following to see more information:

The product key is preinstalled on your PC, included with the packaging the PC came in, or included on the Certificate of Authenticity (COA) attached to the PC. For more info, contact your hardware manufacturer, and for pictures of authentic product keys and COA labels, see How to tell your hardware is genuine.

The product key is on a label or card inside the box that Windows came in. For more info, contact the retailer that sold you Windows 10. How to tell your software is genuine.

Find your product key in the confirmation email you received after buying Windows 10 or in a digital locker accessible through the retailer’s website.

The product key is in the confirmation email you received after buying your digital copy of Windows. Microsoft only keeps a record of product keys if you purchased from the Microsoft online store. You can find out if you purchased from Microsoft in your Microsoft account Order history.

If you upgraded to Windows 10 for free from Windows 7 or Windows 8.1, you should have a digital license instead of a product key.

If you bought Windows 10 Home, Professional, or Upgrade to Pro in the Windows 10 Store app, you’ll receive a digital license instead of a product key. You can use the digital license for activation.

If your product key is scratched, blurred, or otherwise unusable, contact the retailer who sold you the product. If you aren’t able to get help from your retailer or have already tried and couldn’t get a working key, call Microsoft Support.

For more information about digital licenses and product keys in Windows 10, see the “Methods of Activation” section in Activate Windows 10.

Locate your product key for Windows 7 or Windows 8.1

A product key is usually required when uninstalling or reinstalling Windows 7 or Windows 8.1. Generally, if you bought a physical copy of Windows, the product key should be on a label or card inside the box that Windows came in. If Windows came preinstalled on your PC, the product key should appear on a sticker on your device. If you’ve lost or can’t find the product key, contact the manufacturer. To ensure your product key is genuine, see How to tell your software is genuine and How to tell your hardware is genuine.

Related links

For info about how to tell if your copy of Windows is genuine Microsoft software, see the How to tell page.

For more Windows 10 download info, see Download Windows 10.

If you need installation media to install or reinstall Windows, see Create installation media for Windows to learn how to create your own installation media using either a USB flash drive or a DVD.

If you need more help with activation, see Activate Windows 10.

If you’re getting an activation error, see Get help with Windows activation errors.

If you’re reinstalling Windows 10, you might not need a Windows product key. See Activation in Windows 10 for more info.

If you’re reinstalling Windows 10 due to a motherboard problem or some other hardware issue, see Reactivating Windows 10 after a hardware change.

If you’re looking for product keys for Office, apps, games, and more, see Find your Microsoft downloads and product keys

Reactivating Windows 10 after a hardware change

Activation helps verify that your copy of Windows is genuine and hasn’t been used on more devices than the Microsoft Software License Terms allow.

When installing Windows 10, the digital license associates itself with your device’s hardware. If you make significant hardware changes on your device, such as replacing your motherboard, Windows will no longer find a license that matches your device, and you’ll need to reactivate Windows to get it up and running.

To activate Windows, you’ll need either a digital license or a product key. To find out which you need, see «What activation method do I use, product key or digital license?» in Activate Windows 10. Then, use the following info to help you successfully prepare for a hardware change and reactivate Windows 10.

Prepare your Windows 10 device for a hardware change

First, follow these steps to find out if Windows 10 is already activated.

Select the Start button, then select Settings > Update & Security > Activation .

If you’re not activated, complete the activation process with the steps you see on the Activation page. If you experience an error while activating, see Get help with Windows activation errors.

Once you’ve confirmed that Windows 10 is activated, follow these steps:

In Windows 10 (version 1607 or later), it is essential that you link your Microsoft account with the Windows 10 digital license on your device. Linking your Microsoft account with your digital license allows you to reactivate Windows using the Activation troubleshooter whenever you make a significant hardware change.

First, you’ll need to find out if your Microsoft account (What is a Microsoft account?) is linked to your Windows 10 digital license. To find out, select the Start button, then select Settings > Update & Security and then select Activation . The activation status message will tell you if your account is linked.

Windows is activated with a digital license

This means that your Microsoft account is not linked to your digital license.

Follow instructions for Add an account.

Windows is activated with a digital license linked to your Microsoft account

This means that your Microsoft account is already linked to your digital license.

No further action is required. You are ready to use the activation troubleshooter.

If your Microsoft account is not linked to your digital license, follow these steps to Add an account:

Sign in as an administrator to add your Microsoft account. To confirm that you’re using an administrator account, select the Start button, then select Settings > Accounts > Your info . Under your name, you’ll see Administrator. If you’re not an administrator, see Create a local user or administrator account.
Go to Your info in Settings

Confirm that the administrator account is also your Microsoft account by checking to see if an email address is displayed above Administrator. If an email address is displayed, this is a Microsoft account. If not, you’re logged in using a local account. If you don’t yet have a Microsoft account, see How to create a new Microsoft account.

Once you confirm that you’re an administrator and using your Microsoft account, go back to the Activation page, select Add an account, enter your Microsoft account and password, then select Sign in.

After your Microsoft account has been added, the message on the Activation page will change to: Windows is activated with a digital license linked to your Microsoft account.

Make sure that the edition, Windows 10 Home or Windows 10 Pro, is the same before and after your hardware change. Your digital license and product key will reactivate only if the edition remains the same.

You can see your edition on the same Activation page where you checked your activation status. To see which edition you have, select the Start button, then select Settings > Update & Security > Activation .

If you used a product key to get to Windows 10, then you’ll need that key again after the hardware change. To find out how to locate your key, see Find your Windows product key.

For more info about product keys and digital licenses, see Activate Windows 10.

Reactivate Windows 10 after a hardware change

When you’re ready to reactivate, make sure that your device is connected to the internet and then follow the steps for either a digital license or product key.

You’ll need to first add your Microsoft account and link your account to the digital license on your device. After linking your Microsoft account, run the Activation troubleshooter to reactivate Windows 10.

This troubleshooter will only be available if your copy of Windows 10 (version 1607 or later) isn’t activated.

To use the Activation troubleshooter:

Select the Start button, then select Settings > Update & Security > Activation > Troubleshoot . The troubleshooter will show Windows can’t be activated on your device.

Select I changed hardware on this device recently, then select Next.

Enter your connected Microsoft account and password, then select Sign in. The troubleshooter will only work with the connected Microsoft account.

From the list of devices that are linked to your Microsoft account, select the check box next to This is the device I’m using right now.

If you don’t see the device you’re using in the list of results, make sure that you signed in using the same Microsoft account you associated with the Windows 10 digital license on your device.

If you continue to experience errors while activating, see Get help with Windows activation errors and locate the error you’re getting.

If you didn’t link your Microsoft account to the digital license before the hardware change AND you used a product key to upgrade to Windows 10, then continue to next section.

If Windows 10 wasn’t pre-installed on your device when purchased and you used a product key to upgrade to Windows 10, then you’ll need that same product key after the hardware change.

Select the Start button, then select Settings > Update & Security > Activation > Change Product Key, then enter the product key.

If you installed a retail copy of Windows 10 on your device using a Windows 10 product key and then made hardware changes, follow this same process using your Windows 10 product key.

If you continue to experience errors while activating, see Get help with Windows activation errors and locate the error you’re getting.

If you don’t have a digital license or product key

If you don’t have a product key or digital license, you can purchase a Windows 10 digital license after installation finishes. Follow these steps to make a purchase:

Select the Start button, then select Settings > Update & Security > Activation . Then select Go to Store to go to the Microsoft Store app where you can purchase a Windows 10 digital license.

Need more help?

If you need additional help reactivating Windows on your device, contact customer support.

Windows 10

Windows 10 gives your organization advanced security, deployment methods, compatibility tools, and productivity features.

About Windows 10

Windows 10 is the most secure Windows ever. Windows now includes a number of major security enhancements, including advanced biometrics 1 , advanced threat protection, malware protection, and trusted hardware. From devices to the cloud, Windows 10 helps to strengthen identity and protect data, with protocols and features designed to prevent malware from running on your device.

It’s familiar and easy to use. Windows 10 was built to bring the best of Windows 7 and 8.1 together in one natural user experience that dynamically adjusts to the way you work. With Tablet Mode 1 , whether you’re working on a tablet, laptop, or 2-in-1 device, you’ll see how Windows 10 offers a touch-friendly, mobile and desktop experience, all in one operating system.

Upgrade with confidence. With strong app and device compatibility, you can now perform an in-place upgrade 2 directly to Windows 10 with all your apps, settings, and devices. Purchasing new devices? You can quickly set up new devices out of the box with your corporate apps, data, and settings without having to create and manage images.

Simplify IT and save. Windows 10 is our last major Windows system release. With Windows as a service, we’re beginning the journey to simplify the delivery and management of Windows, while providing the most flexible management and deployment options today. With One Windows, we have one app platform, one security model, and one management approach that can reduce complexity and save costs.

1 _{Hardware dependent.}

2 _{Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information, visit your device manufacturer’s website and Windows 10 Specifications and Systems Requirements. Additional requirements may apply over time for updates.}

Unique Software Assurance benefits

Software Assurance provides access to enterprise offerings and unique use rights to extend the Windows experience across your organization. Software Assurance benefits for Windows include a core set of technologies, services, and use rights to help improve productivity, streamline software deployments, and reduce costs in a variety of ways across devices.

Qualifying operating systems

Properly licensed Microsoft operating systems have either a full operating system license or the combination of an upgrade operating system license and a pre-existing, full operating system license. Upgrade licenses require a Qualifying Operating System license.

How to Buy

Windows 10 Enterprise

Windows 10 Enterprise is licensed as an upgrade license to Windows Pro. Windows 10 Enterprise may be licensed through the Windows Enterprise per device license, the Windows Enterprise E3 per user license, or the Windows Enterprise E5 per user license. Windows 10 Enterprise is also included in the Microsoft 365 E3 and E5 licenses. Users without Windows Pro devices to upgrade from may still license Windows Enterprise for remote virtualization scenarios with the Windows VDA E3 or E5 license.

Windows 10 Enterprise E3

Windows 10 Enterprise E3 provides access to Windows 10 Enterprise Edition, and includes advanced protection against modern security threats, a broad range of options for operating system deployments and updates, and comprehensive device and application management.

Windows 10 Enterprise E5

Windows 10 Enterprise E5 includes everything in E3 with the addition of Microsoft Defender for Endpoint—a security service that helps enterprises detect, investigate, and respond to advanced attacks on their networks.

Building on the existing security defenses in Windows 10, Microsoft Defender for Endpoint provides a post-breach layer of protection to the Windows 10 security stack. With a combination of client technology built into Windows 10 and a robust cloud service, it can help detect threats that have made it past other defenses, provide enterprises with information to investigate the breach across endpoints, and offer response recommendations.